With as departure point the marketing plan of the foundation marketing in The Hague downtown with the interested party parties an one-day workshop has been organised together the desired (mental) formulate mark identity of in The Hague the downtown.

The outcomes of the workshop have been made concrete by means of Verbal fire driver. In words the DNA of in The Hague the downtown is described. These Verbal fire driver will not appear as such in advertisement expressions. It has been intended as (environment) a basis for (typographical) visualise downtown of the mark The Hague and the communication campaign tevens as a basis for to develop.