The marketing activities for the long period aim at the target groups profile themselves of the downtown as a downtown with high-quality shops, horeca and culture area. Where the emphasis will lie on the varied and vast assortment with strong uniciteit, lain in a particular and living ambiance (with regard to culture, chronicle, architecture/institution public space and public events). The new campaign: Pure The Hague is presented more as an integrated experience, worth ate least a one day sniffing. The campaign aims at the inhabitants of The Hague and direct surroundings, including rising districts, voorburg Leidschendam and Wassenaar and the inhabitants of the region hedge countries e.o. (among other things digs, Gouda, Leiden, Westland, Zoetermeer).