Above the called parties (the governing board of the foundation) use of partners in the market which has knowledge of matter of the required areas. The foundation downtown management, office downtown/municipality The Hague and downtown entrepreneurs federation (BE LUCKY) have recommending and accompanying role. Beside the adviseurschap The Hague marketing & Events is responsible for the drawing up and developing this marketing plan.

In 2005, The Hague marketing & Events has developed a multiannual marketing plan in association with the foundation. As a guiding principle for this marketing plan the downtown plan (policy plan) of office downtown/municipality The Hague has been used. This plan downtown extraordinarily! 2000-2010 it has been approved in 2001, and contains the mission, vision and strategy for in The Hague the downtown.